Audio & Photo Distributor (Far East) Pte. Ltd. formerly known as MHE Consumer (S) Pte. Ltd was founded in 1973.

Since its inception Audio & Photo has had been the distributor of many well-known international consumer brands such as Konica cameras from Japan, Kenwood and Nakamachi hi-fi products from Japan, and Metz flash and accessories, Rollei cameras and Jos Schneider enlarging/professional lenses from Germany, to name a few.

Currently Audio & Photo Distributor is the sole distributor of Ricoh cameras from Japan and of Bushnell range of binoculars, spotting scopes, rangefinders and telescopes, etc from USA. Bushnell is an industry leader in high-performance sports optics for over 50 years and the parent company of brands such as Bushnell and Tasco brands of binoculars, telescopes, riflescopes, etc and Bolle and Serengeti eyewear and other sports outdoor products.

Audio & Photo Distributor also has a joint venture company with Sigma Corporation of Japan under the name of Sigma Marketing (Singapore) Pte Ltd. Sigma Corporation is an independent lens manufacturer with intelligent factory facilities of Sigma high technology camera lenses. All Sigma lenses are 100% manufactured in Japan.

With over 35 years of marketing experience and history, Audio & Photo has developed a strong network of dealers located islandwide in Singapore with whom it enjoys close rapport and support.

Audio & Photo Distributor (FE) Pte Ltd bides by its belief that it exists because of the customer, and therefore it will always strive to serve the needs of its customers with full dedication and commitment.